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Search engine optimisation, commonly known as SEO, refers to the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). This involves implementing various techniques and strategies to make your website more accessible and favourable to search engines such as Google, Bing and Yahoo. By optimising your website, you can attract more organic traffic and improve the quality and quantity of leads and sales generated through your online presence. 

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Effective SEO involves researching and selecting relevant keywords, creating high-quality and engaging content, improving website architecture and user experience, and building high-quality backlinks from authoritative websites. With the ever-evolving search algorithms, it is important to keep up to date with the latest SEO trends and developments to ensure your website remains competitive and visible in search engine rankings.

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